overview

Sponsorships

It’s the weekend Beatles fans mark their year by!

About The festival

Abbey Road on the River is the world's largest Beatles-inspired festival held at Big Four Station Park in Jeffersonville, Indiana.

It's the weekend 25,000 music lovers mark their year by! We create a place where fans can come together with friends and family and experience The Beatles' gifts: their music and their message of peace and love.

HIGHLIGHTS

Watch our highlight reel here.
25,000 loyal fans and families of which 85% are from the Louisville/Southern Indiana metro markets
Now in our 22nd year acclaimed by local and national Beatles and music fans; attended by 3 generations of families
Over 80% of the fan base attend almost ever year
60 Bands from Across the Universe, 2024 Lineup
More than 30,000 engaged social media and Facebook Fans
AROTR is the Biggest Beatles Festival in the world and exclusively belongs to Jeffersonville.
Check out our Radio and Television Commercials.
See our overview from AROTR 2023.

Come Together

…with Abbey Road on the River in Jeffersonville, IN.

Did You Know?

The Beatles broke up five decades ago, but you would never know it…

In late September, The Beatles released a remixed version of its Abbey Road album, and it reached the No. 3 spot on Billboard.

The group’s music has been streamed 1.7 billion times in 2019.

Thirty percent of that streaming comes from those age 18 to 24, followed by 25- to 29-year-olds, at 17%.

The group has kept the 50-year-old brand popular with streaming music services, Sirius XM radio and the “Beatles: RockBand” video game.

In 2006, Cirque du Soleil premiered the show “Love″ in Las Vegas. Its soundtrack album, which featured newly mixed versions of Beatles songs, went on to sell 2 million copies, according to the Recording Industry Association of America. The production is still running to this day.

Three years later the group’s full original music catalog — whose worth has been estimated to be over $1 billion — was given a sonic upgrade and reissued, and within five days of their debut in stores, sales totaled more than 2.25 million copies internationally.

The Beatles’ popularity is not slowing down and neither is Abbey Road on the River!

We believe that to be a truly successful community event, an event must:

Reflect the spirit of the community; Abbey Road On The River is a perfect fit in a city whose team and “can do” spirit is building bridges, parks, playgrounds, art, restaurants, hotels, and apartments;
Be a well-attended multi-day annual event; sponsor investment appreciates rather than expires;
Abbey Road On The River is in its 22nd year and it’s 7th year at Big 4 Park;
Create an economic benefit; according to Southern Indiana Tourism, Abbey Road will inject over $1,500,000 into our local economy;
Be age appropriate, safe, clean, and secure; we are now enjoying three generations of Beatle fans, and our event is praised for its safety record, cleanliness, and affordability for families, including free admission for fans ages 21 years and under;
Be newsworthy; annually generates over $1,000,000 in measured media;
Be easy to understand and fun; no one has to ask what it is, and everyone has a great time! Say “Beatles festival” anywhere in Southern Indiana and Louisville, and everyone knows it’s Abbey Road On The River.

How a partnership with Abbey Road on the River could benefit your company:

Establish a lasting and material brand connection between your company and our thousands of Beatles music fans through your company’s support of the event;
Reflect your company’s commitment to the community, customers, and employees;
Offer a full set of media assets (print, radio, tv, billboards, banners, tickets, internet, social) that can be activated before and during the event;
Boost brand awareness;
Inform, entertain, and educate visitors;
Link event attendees with your company through tickets, contests, and gifts;
Extend your company’s message locally, regionally, statewide and beyond;
Create a charity tie-in that includes your company.

Sample Sponsor Benefits

Tickets

50-200 event tickets
Ticketing and incentive contests for your customers
VIP all access passes
Weekend parking passes

Media & Digital

Your logo included on printed materials: print ads, posters, flyers, tickets, billboards
Your logo included in all TV commercials Feb-May
Your name announced in broadcast radio commercials Feb-May
Your name included in every press release
Your logo and link on festival web site
Your logo included in festival e-blasts
We will work together to develop additional targeted social media campaigns including:
- Online contests
- Social media takeovers via festival's Facebook/Instagram

Onsite

Booth or creative installation on festival site promoting your company and for customer engagements
Your video promos played on main stage LED wall
Your logo on festival signage including festival banners